About Wholehearted Marketing
“The 21st Century Marketing Paradigm reflects a customer centric mindset, that turns marketers into healers where our role is to cure, restore health, soundness and spiritual wholeness.”
Raj Sisoda – co-author Firms of Endearment.
Do you find marketing your small business overwhelming, scary or challenging? Are you struggling to find clients and achieve your goals? Or are you feeling that something is missing – that you’d like more meaning in your work?
You are not alone!
Wholehearted Marketing™ changes the way small businesses connect with their customers and solve their problems. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.
- It’s about being authentic, passionate and creative in all that you do.
- It’s about being part of a community that helps and supports each other, by openly sharing skills and knowledge in a spirit of reciprocity and generosity.
- It’s about being responsible for what you create and what you consume, ensuring environmental sustainability for generations to come.
- It offers a uniquely Australian perspective for solutions that meet our cultural needs and conditions.
- It’s about living a life you love and sharing your unique gifts with the world.
We’ll challenge you. We’ll share our experience and knowledge freely. We’ll provide the business and marketing tools, training and resources you need, in collaboration with Australia’s leading marketing professionals. We’ll coach and mentor you, make you accountable and hold your hand if you need it.
We’ll even help you get the “marketing stuff” done!
Diploma of Art (Graphic Design), MBA
Hi, I’m Cath Connell
Wholehearted Business Coach, Marketing Demystifier and Creator of Wholehearted Marketing
I often talk about Purpose in marketing and business – knowing your WHY – and WHY that matters.
It is MY Purpose to work with other small business owners to incorporate “wholehearted” business and marketing principles into their work. I love guiding small business owners and travelling with them on their business journey as they implement their ideas, learn new skills and reach their goals. I enjoy teaching people about the basic principles of business and marketing and how this is changing with new technologies – we live in exciting times where anybody can find a niche and build a successful business using their unique talents, knowledge and expertise.
I’ve been working in and around marketing for over 20 years, first as a graphic designer, then as a Promotions Rep and Brand Manager for a major paper wholesaler, and finally in my own businesses Leaf. Paper for Life., Spicycat Creative and Wholehearted Marketing. These last two merged in early 2017 to create what you see here today. I have always had a keen interest in leadership and business strategy and qualified with a Masters of Business Administration (MBA) in 2009. I also love learning about education, psychology and personal wellbeing, and am a big advocate for environmental and social responsibility. I read a LOT!
I am also quite hands-on! I love working with my clients to help bring their dreams to reality, and have spent the past few years creating branding and website solutions to do just that. That said, while I am quite capable of tackling most projects inhouse, and often do, the real strength of Wholehearted Marketing lies in its flexible, open structure that allows me to work with amazing people with a wide range of skills and knowledge.
Over the years, I have developed a wonderful network of local, like-minded small business owners, each with a real passion for their field. This means I can draw on a vast pool of incredibly talented graphic designers, web developers, SEO and digital marketers, social media specialists, event managers, photographers and videographers, copywriters, printers and virtual assistants to provide the marketing help you need, when you need it. What a TEAM!
I believe that as small business owners we have an incredible opportunity to do great things in the world – not only within our business – but also in our families, communities and the world as a whole. I believe that together we can create a world where success is measured not by the size of our homes or the cars that we drive, but by how much happiness we share with others and how much joy and harmony we create in our lives and of those around us.
This is my dream, and WHY I created Wholehearted Marketing in first place.
Mums Gap Year is a locally based social enterprise supporting mums and their children to create a safe, happy and fulfilling home environment, ready to “take flight” and live out their greater potential. Through a series of personal development programs, supported by a high quality kids’ program, Mums Gap Year is making real change in our community.
We are delighted to be partnering with Mums Gap Year in 2017 to help them reach a wider audience and share this amazing program with mums in need.