Coaching & Mentoring

“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.”

Stephen Spielberg


One-on-One Mentoring & Coaching

Entrepreneur, Solopreneur, Mumpreneur, Start-Up – however you describe your small business, the reality is, being in business is not always easy!

Whether you’re in the start-up phase, a year or two in, about to launch a new product, or suddenly growing rapidly, you can drive yourself mad spending countless nights clicking through Google or lurking through Facebook groups for the answers to help you reach the next level of business success.

What if you could work one-on-one with someone who knows their stuff? Someone you can lay it all out onto the table to; someone who can work through each step with you to establish a clear pathway to reach your marketing goals?

I’m Cath Connell, Wholehearted Marketing’s Founder. I’m a Wholehearted Business Coach and Marketing Demystifyer, and I have been doing this whole brand building and marketing thing a LONG time – over 20 years, in fact!

I am insanely passionate about supporting small “wholehearted” businesses – one my greatest joys is coaching and mentoring others. I particularly love developing integrated business and marketing strategies and action plans that are effective, easy to implement AND that draw on the unique skills and talents of my clients.

Today’s business owners shouldn’t work alone. You often need help to solve your day-to-day challenges, achieve your goals and build a business you LOVE to work in.

To arrange a time to discuss your coaching and mentoring needs, and find out whether I’m the “right” person to help you build your ideal biz, shoot through an email via our Contact form, or call me on 0412 602 284.

Cath Connell
Diploma of Art (Graphic Design), MBA

Small Business Consultant
Marketing Demystifier

Mentoring – Single Sessions

NEW – Wholehearted Business Clarity Session

Are you struggling to achieve your goals, or feel that your business has “gotten away from you”? Or are you feeling a bit tired and burnt out and wanting to bring some Purpose and “heart” back into your biz? Sometimes it’s good to stop, step back and reassess what you really want out of business and life. Often this one simple action will help you reconnect with your WHY, ready to tackle your business challenges with renewed energy and purpose. Sometimes the solution is right under your nose, and you just need someone to help you see it! Our Wholehearted Business Clarity session takes you through a systematic process designed to help you clarify your vision, purpose and key goals, identify any key areas that may need a little tweaking, and put in place some action plans to help get you back on track.

Or are you new in business or commencing a new project, and want to start things off on the right foot? This session is a great way to ensure you have a strong foundation for success, as well as documented goals and action plans. After all we want you to create a business you will LOVE working in now and well into the future.

Your Wholehearted Business Clarity Session includes:

  • A 3 hour session with our Wholehearted Business Coach, Cath Connell, in person (location dependent) via Zoom, or telephone call
  • Clarity on your business’ brand values, purpose and key goals (business and personal)
  • Identification of your unique skills, knowledge, passions and personality traits, and brainstorming how they may be best aligned with current and future market opportunities
  • Financial analysis of your current business situation (or new business/project) to ensure your business/project is profitable enough for you to achieve your key goals (business and personal)
  • Portfolio review of your current offering (if you have one) to help you identify products, services and/or clients that can make your work more enjoyable AND more profitable
  • Creation of a business action plan with easy steps for implementation
  • The Wholehearted Business Clarity workbook including planning templates for your own use

+ BONUS: 3 months email support to help you get your plan underway.

Investment – $695 (incl. GST)

Wholehearted Marketing Strategy Session

Whether you simply need a little clarity with your marketing strategy, or a complete reboot to take your business to the next step, our Wholehearted Marketing Strategy Sessions will be just right for you. The session provides a step-by-step approach to developing an integrated marketing strategy, as well as the opportunity to brainstorm and map out action plans for implementing your key marketing activities for the next 6-12 months. These sessions are by far our most popular mentoring option, providing a quick and easy way to take control of your marketing – and if the feedback from our clients is anything to go by, they’re also fantastic value!

Your Wholehearted Marketing Strategy Session includes:

  • A 2 hour session with our Marketing Demystifier, Cath Connell, in person (location dependent) via Zoom, or telephone call
  • Clarity on your business’ brand values, purpose and key goals
  • Pinpointing your ideal customer, their key problems and desired solutions
  • Review of your offering and how it meets your ideal customers’ needs
  • Creation of a marketing action plan with easy steps for implementation
  • The Wholehearted Marketing Plan workbook containing:
    • Your brand vision and values profiles
    • Ideal customer profiles
    • Key marketing touchpoints and action plans
    • Planning templates for your own use

+ BONUS: 3 months email support to help you get your plan underway.

Investment – $495 (incl. GST)

Special offer – Book both sessions for $995* and save $195!

*No, you don’t have to do them on the same day – I’m not that mean! For maximum benefit though, I do recommend they are both completed within a 3 month period. Prices include GST. Payment plans are available on request.

One hour brainstorm

Just want to pick my brain for an hour? Contact me using the form on this page and I’ll be in touch to book in a suitable time.

Investment – $195 (incl. GST)

I found the Wholehearted Marketing Strategy Session really useful. I spent the time working specifically on marketing initiatives for my business and it was great to have Cath’s words of wisdom and advice. I walked out of the session with a completely actionable marketing plan for the coming year. Such a great investment in time and money for my biz!

Debbie Hatswell

Story Mama

Book your session today!

2 + 3 =

Mentoring – Ongoing

Marketing Mavens Mentoring Program

Our Marketing Mavens Mentoring Program helps you achieve the success you dream of!

Working one-on-one with an experienced mentor allows you to create a business and marketing strategy and plan to suit your unique situation, set realistic goals, brainstorm new ideas and keep you on track – month in, month out. And keep you accountable!!! All mentoring sessions are conducted online via Zoom and you can start any time of the year.

A 2-hour Wholehearted Marketing Strategy Consultation with our Marketing Demystifier, Cath Connell, is included in the program to ensure you have the basics in place and we both have a good understanding of your business from the very beginning. This session may be completed in person (location dependent) or online.

Once you’ve signed up to your program, we will be in touch via email to lock in your sessions. Contact us using the form on this page and we will be in touch to book your first session.


Your Marketing Mavens 6-month Program includes:

  • 2 hour Wholehearted Marketing Strategy Consultation
  • 5 x 45 minute Mentoring sessions (1-on-1)
  • Ongoing email support

Investment – $175 (incl. GST) per month for 6 months

NOTE: If you are a current Marketing Mavens Member, a Foundation Member or have completed a one-on-one strategy session with me in the past 12 months, you may be eligible for our Ongoing Mentoring Program rate. Please contact me for details.

Cath has been amazing as a mentor for my business Smashcake. She has such a broad knowledge of many aspects of running a small business and I’ve learnt more about my running my own business in the past 6 months, since having regular mentoring sessions with Cath, than I have in the past 7 years.

Most importantly I’m looking at my business with a fresh perspective and I always seem to have new goals to achieve – thanks to the accountability tasks we set together on a monthly basis. All of this has led to a more productive and profitable business with a “real” direction, which I am very grateful for.

The thing that struck me most about Cath when we had our first mentoring session was that she seemed to already know my business inside out. It was obvious that she had done a lot of research before we spoke.

She’s shown a sincere and genuine interest in wanting to see my business succeed. I would highly recommend Cath to anyone who is after intelligent, well considered marketing advice.

Kylene Lovat


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