Marketing Mentoring

“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.”

Stephen Spielberg


One-on-One Mentoring & Coaching

Entrepreneur, Solopreneur, Mumpreneur, Start-Up – however you describe your small business, the reality is, being in business is not always easy!

Whether you’re in the start-up phase, a year or two in, about to launch a new product, or suddenly growing rapidly, you can drive yourself mad spending countless nights clicking through Google or lurking through Facebook groups for the answers to help you reach the next level of business success.

What if you could work one-on-one with someone who knows their stuff? Someone you can lay it all out onto the table to; someone who can work through each step with you to establish a clear pathway to reach your marketing goals?

I’m Cath Connell, Wholehearted Marketing’s Founder and Chief Marketing Demystifyer, and I have been doing this whole brand building and marketing thing a LONG time – over 20 years, in fact!

I am insanely passionate about supporting small “wholehearted” businesses – one my greatest joys is mentoring others – helping small business owners create a successful marketing strategy and plan that draws on their unique skills and talents, and helps create their desired lifestyle.

And I’d love to help you get through the hard stuff and build the business of your dreams!

To arrange a time to discuss your marketing mentoring needs, shoot through an email via our Contact form, or call me on 0412 602 284.

Cath Connell
Diploma of Art (Graphic Design), MBA

Mentoring – Single Sessions

Wholehearted Marketing Strategy Session

Whether you simply need a little clarity with your marketing strategy, or a complete reboot to take your business to the next step, our Wholehearted Marketing Strategy Sessions will be just right for you.

Your Wholehearted Marketing Strategy Session includes:

  • A 2 hour session with marketing guru, Cath Connell, in person (location dependent) via Zoom, or telephone call
  • Clarity on your business’ brand values, purpose and key goals
  • Pinpointing your ideal customer, their key problems and desired solutions
  • Review of your offering and how it meets your ideal customers’ needs
  • Creation of a marketing action plan with easy steps for implementation
  • The Wholehearted Marketing Plan workbook containing:
    • Your brand vision and values profiles
    • Ideal customer profiles
    • Key marketing touchpoints and action plans
    • Planning templates for your own use

+ BONUS: One month email support to help you get your plan underway.

Investment – $295 (incl. GST)


Comprehensive Marketing Strategy

Are you growing rapidly and finding you can no longer handle all your marketing needs yourself? Before you start trusting your business to a whole raft of outsourced consultants, or spending big dollars on a marketing agency, it is worth taking the time to develop a comprehensive marketing strategy to be your blueprint. This session will ensure you have clarity about your core vision and purpose, and will help you develop an integrated approach to your marketing, allowing you to remain in control of your brand. Plus we can help you find the right support you need too!

Your Comprehensive Marketing Strategy Session includes:

  • A 3 hour intensive session with marketing guru, Cath Connell, in person (location dependent), via Zoom or telephone call
  • 30 minute follow up session to discuss your plan and steps for implementation
  • Clarity on your business’ brand values, purpose and key goals
  • Situation analysis, highlighting market opportunities and threats and areas for potential growth
  • Pinpointing your ideal customer, their key problems and desired solutions
  • Review of your offering and how it meets your ideal customers’ needs
  • Review of current marketing activities
  • Creation of a marketing action plan with easy steps for implementation
  • Identifying required resources for implementation (including referrals to suitable marketing specialists if required)
  • Fully documented Marketing Plan containing:
    • Your brand vision and values profiles
    • Situation analysis
    • Ideal customer profiles
    • Key marketing touchpoints
    • Comprehensive 6 month action plans
    • Planning templates for your own use

+ BONUS: 3 months email support to help you get your plan underway.

Investment – $975 (incl. GST)

Book your session today!

8 + 8 =

Mentoring – Ongoing Programs

Marketing Mavens Mentoring Program

Our Marketing Mavens Mentoring Program helps you get the results you need to grow your business!

Working one-on-one with an experienced mentor allows you to create a marketing strategy and plan to suit your unique situation, set realistic goals, brainstorm new ideas and keep you on track – month in, month out. And keep you accountable!!! All mentoring sessions are conducted online via Zoom. and you can start any time of the year.

A 2-hour Wholehearted Marketing Strategy Consultation with our marketing guru, Cath Connell, is included in the program to ensure you have the basics in place and we both have a good understanding of your business from the very beginning. This session may be completed in person (location dependent) or online.

Once you’ve signed up to your program, we will be in touch via email to lock in your sessions.


Your Marketing Mavens 6-month Program includes:

  • 2 hour Wholehearted Marketing Strategy Consultation
  • 5 x 45 minute Marketing Mentoring sessions (1-on-1)
  • Lifetime access to Brand You! eCourse (valued at $195)
  • Ongoing support through our Closed Facebook Group

Investment – $125 (incl. GST) per month for 6 months

NOTE: If you are a current Marketing Mavens Member, a Foundation Member or have completed a one-on-one strategy session with me in the past 12 months, you may be eligible for our Ongoing Mentoring Program rate. Please contact me for details.

My Wholehearted Biz

Our new My Wholehearted Biz Program is a 5 month incubator program created especially for small/micro business owners in the first 2-3 years of business. It is designed to help take you from startup to success!

Group sessions run twice a month – the first being an interactive workshop discussing one of the BIG marketing topics listed below. The second is a group brainstorm/accountability session.

Topics include:

  • My Purpose – Creating a business that helps you live a purposeful life and build around your skills, experiences and passions.
  • My Tribe – Identifying your niche and building a tribe of people who know, like and trust you enough to buy or refer.
  • My Offer – Developing products and services that continually solve your Ideal Customers’ key problems.
  • My Message  – Understanding your brand values and messages and finding the right platforms to amplify them.
  • My Plan – Fitting consistent, creative marketing activities into your business and life.

Pilot Program Offer – $125 (incl. GST) per month for 5 months

Pilot Programs commence in July 2017. Maximum group size is 8.

For full details and to register for this program

Click here...

Cath has been amazing as a mentor for my business Smashcake. She has such a broad knowledge of many aspects of running a small business and I’ve learnt more about my running my own business in the past 6 months, since having regular mentoring sessions with Cath, than I have in the past 7 years.

Most importantly I’m looking at my business with a fresh perspective and I always seem to have new goals to achieve – thanks to the accountability tasks we set together on a monthly basis. All of this has led to a more productive and profitable business with a “real” direction, which I am very grateful for.

The thing that struck me most about Cath when we had our first mentoring session was that she seemed to already know my business inside out. It was obvious that she had done a lot of research before we spoke.

She’s shown a sincere and genuine interest in wanting to see my business succeed. I would highly recommend Cath to anyone who is after intelligent, well considered marketing advice.

Kylene Lovat


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