Want a quick and easy guide to help you develop your marketing strategy?
After many years working with small business owners, I’ve come to realise that many of you are overwhelmed by marketing options, but still need a thorough understanding of the business basics, too – such as WHY you do what you do, WHO you want to work with and WHAT your business can offer to solve problems for your Ideal Customer.
The truth is, these business basics form the foundation of your marketing plan. Before you worry about investing more time in Instagram, learning how to set up Facebook Ads, starting a blog or attending more networking events, it’s so important to take a step back and get a clear understanding of your business basics.
After you’ve found the answers to your BIG Questions, marketing will be so much easier, I promise! You’ll have a better understanding of what drives your business and a clearer picture of your Ideal Customer, allowing you to make more effective decisions about the way you spend your time, money and energy. You may even discover you are better off doing less marketing, not more!
Wholehearted Marketing’s BIG Marketing Questions for Small Business Success is a simple ‘cheat sheet’ which provides simple, easy-to-use prompts to guide you through the process.
You’ll achieve greater clarity about the things that really matter.
You’ll have everything you need to create a comprehensive and effective marketing strategy – on just one page.
Of course, if you need extra help answering your BIG Marketing Questions, you know where to find me!
Hi, I'm Cath Connell
Wholehearted Business Coach and Creator of Wholehearted Marketing
I often talk about Purpose in marketing and business - knowing your WHY – and WHY that matters.
It is MY Purpose to work with other small business owners to incorporate "wholehearted marketing" principles into their business practices. I love mentoring small business owners and joining them on their business journey as they implement their ideas, learn new skills and reach their goals.
My own small business journey has not always been smooth, but it has been incredibly fulfilling. With a little hindsight, I can see how many of the mistakes and challenges I faced in my early days in business were incredible learning experiences that I can now share with others. With over 20 years' industry experience, plus relevant business and marketing qualifications, I feel well positioned to support business owners on their own exciting business journeys – and hopefully help them avoid some of the nastier roadblocks and wrong turns that can hinder their success.
I believe that as small business owners we have an incredible opportunity to do great things in the world – not only within our businesses – but also in our families, communities and the world as a whole. I believe that together we can create a world where success is measured not by the size of our homes or the cars that we drive, but by how much happiness we share with others and how much joy and harmony we create in our lives and of those around us.
This is my dream, and WHY I created Wholehearted Marketing in first place.