A Yen for Yarn

A Yen for Yarn is an online store and craft community, offering fine natural fibre yarns to meet the needs of a new generation of knitting and crochet enthusiasts.

Keen crafter, Shona Menzies, brings to the business a real passion for her products and loves sharing the benefits of yarn crafts as a way of finding balance in an increasingly busy modern life.

Wholehearted Marketing was commissioned to create the A Yen for Yarn brand, with imagery that would delight and inspire, and have customers yearning to try new yarns! We developed a fun, adaptable brand image with Kitty popping up in all sorts of unexpected places. It is supported by lush photography (a mix of custom photography and stock images) which is used on promotional materials, social media and their website.

Check out A Yen for Yarn’s online store here…