Welcome to Wholehearted Marketing

Small business marketing with a human touch!

What is Wholehearted Marketing?

Wholehearted Marketing changes the way small businesses connect with their customers and solve their problems. We believe in creating great products and services based on real relationships with real people, to help build a better world. It’s called Purpose-Driven Marketing, or as I like to call it, “wholehearted marketing”, and it means that we no longer have to sell our souls to sell our thing. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.

We provide the marketing support you need to build your dream business. We’ll coach and mentor you, make you accountable and hold your hand if you need it. And with a fabulous team of marketing professionals behind us (who are all Australian-based small business owners just like you), we can also provide you with high quality, cost-effective marketing services so you actually get stuff done!

No longer will marketing be overwhelming, scary or downright evil!

Wholehearted Marketing is here…

Are you ready to create your ideal business and life after COVID-19?

The Wholehearted Business Transformation eGuide is here to help guide you and your business to a “new, better normal”!

An authentic, creative, community-driven approach to marketing in an increasingly connected world.

Consulting & Mentoring

Sometimes a little individual attention is all you need to build your dream biz. Wholehearted Marketing offers marketing strategy and planning sessions and a personalised 1:1 mentoring program, designed to help you reach your goals and LOVE what you do each day.


Our practical eGuides and other resources have been created specifically with small, wholehearted businesses in mind. They’ll help you build the skills you need to create a brand you love and connect with your ideal customers in ways that suit YOUR business, personality and lifestyle.

Hands-On Support

You can’t do it all alone! Knowing when to ask for help is just as important. Our team of experienced marketing professionals are at hand to help you with hands-on marketing including branding, website development, copywriting, social media and more!

I started working with Cath as my marketing mentor because I felt I didn’t understand enough about marketing and needed some additional skills. She helped me clarify what I was doing and why I was doing it, and then how best to communicate that with my audience.

Cath is lovely to work with and really knows her stuff. She has shared her knowledge with me in a really sequential and organised way, which is great! I love how things are specifically tailored to my needs, leaving me to implement my strategy and plan without feeling overwhelmed. She has given me some great tips on working efficiently, which have allowed me to avoid distraction and have more time and headspace for my marketing tasks.

Working with Cath has also provided reassurance and validation, ensuring I have realistic expectations and a manageable workload within a busy family life.

We’ve covered a lot in 12 months, and I feel like I’ve come so far with my business in that time!

Jacinta Calabro

Music Therapy Online

Cath has been amazing as a mentor for my business Smashcake. She has such a broad knowledge of many aspects of running a small business and I’ve learnt more about my running my own business in the past 6 months, since having regular mentoring sessions with Cath, than I have in the past 7 years.

Most importantly I’m looking at my business with a fresh perspective and I always seem to have new goals to achieve – thanks to the accountability tasks we set together on a monthly basis. All of this has led to a more productive and profitable business with a “real” direction, which I am very grateful for.

The thing that struck me most about Cath when we had our first mentoring session was that she seemed to already know my business inside out. It was obvious that she had done a lot of research before we spoke.

She’s shown a sincere and genuine interest in wanting to see my business succeed. I would highly recommend Cath to anyone who is after intelligent, well considered marketing advice.

Kylene Lovat


I was lucky enough to work one-on-one in a marketing strategy session with Cath. In this 2 hour session, Cath helped me narrow down the areas I need to focus on in my business in order to achieve the goals I have set. Her step-by-step approach allowed me to brainstorm ideas and put together an easy to implement strategy. I really enjoyed working through this with Cath – she really does have a special ability to identify your key points of difference. If you are a bit stuck in your business, then I highly recommend booking this session.

Sam McFarlane

Sam Says

A BIG thanks to Cath Connell for an inspiring Marketing Strategy Session today!

I’ve been feeling paralysed when it comes to marketing my own business for a few reasons – I’m at my capacity (at the mo), I’m a wordsmith and put so much pressure on myself to write the ‘perfect’ content but I’m an introvert and don’t really dig the oversharing nature of socials, I know what I ‘need’ to do but where to even begin was overwhelming me when time is tight and my client work is where it’s at!

Cath gave me permission to think differently, to prioritise B2B marketing, to outsource the tasks I’m not keen on, to share my expertise/brand in ways I hadn’t considered and reminded me of the personal values I bring to my business.

Very cool Cath! Thanks again x

Harriet Edmund

Harriet Edmund - Health & Sports Copywriter