Welcome to Wholehearted Marketing

Small business marketing with a human touch!

What is Wholehearted Marketing?

Wholehearted Marketing changes the way small businesses connect with their customers and solve their problems. We believe in creating great products and services based on real relationships with real people, to help build a better world. It’s called Purpose-Driven Marketing, or as I like to call it, “wholehearted marketing”, and it means that we no longer have to “sell our souls” to sell our “thing”. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.

We’ll challenge you. We’ll share our experience and knowledge freely. We’ll provide the marketing tools, training and resources you need, in collaboration with Australia’s leading marketing professionals. We’ll coach and mentor you, make you accountable and hold your hand if you need it.

With a fabulous team of marketing professionals behind us (who are all Australian-based small business owners just like you), we can also provide you with high quality, cost-effective marketing services to help you actually get stuff done!

No longer will marketing be overwhelming, scary or downright evil!

Wholehearted Marketing is here…

NEW! My Wholehearted Biz Incubator Program

A 5 month intensive program for small “wholehearted” businesses to help you grow from startup to success.

Find out more...

An authentic, creative, community-driven approach to marketing in an increasingly connected world.


Sometimes a little individual attention to your specific situation is needed. We provide one-on-one mentoring packages and marketing planning sessions to help you to better understand marketing, implement your strategy and achieve your goals.


Our online courses and workshops have been created specifically with small, wholehearted businesses in mind. They’ll help you build a brand you love and connect with your ideal customers in ways that suit YOUR business, personality and life.

Hands-On Support

You can’t do it all alone! Knowing when to ask for help is just as important. Our team of experienced marketing professionals are at hand to help you with hands-on marketing services including branding, website development, copywriting, social media and more!


Connect with other like-minded small businesses owners in a caring, supportive community. Through our Closed Facebook Group, we’re always on hand to share our knowledge about marketing, support your endeavours and point you in the right direction.

The “Brand You!” course has transformed the way I think about my business. Being in a business under an existing brand, I was unsure how much of my branding I could take control of. This course has helped me realise that I can brand myself, and that gives me freedom to turn my business into whatever I want it to be.


The Finishing Touch

What I love the most about Wholehearted Marketing is the one-on-one mentoring. Cath was incredibly in tune with my business plan even before I was and I think that it is thanks to Cath’s mentoring that I have been able to continue creating a bigger vision for myself and my goals. I was a complete amateur in business and I am still finding my feet, but I would not be here four years later if I hadn’t had a coach with the right tools to show me the way.


Hola Amigos Language and Culture at Play

I particularly love the connection in the Facebook Group, because sometimes I have a problem that I need an answer for and I know the right people will be able to help 🙂


Earth and Sea Creative

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