Welcome to Wholehearted Marketing

Small business marketing with a human touch!

What is Wholehearted Marketing?

Wholehearted Marketing changes the way small businesses connect with their customers and solve their problems. We believe in creating great products and services based on real relationships with real people, to help build a better world. It’s called Purpose-Driven Marketing, or as I like to call it, “wholehearted marketing”, and it means that we no longer have to “sell our souls” to sell our “thing”. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.

We’ll challenge you. We’ll share our experience and knowledge freely. We’ll provide the marketing tools, training and resources you need, in collaboration with Australia’s leading marketing professionals. We’ll coach and mentor you, make you accountable and hold your hand if you need it.

With a fabulous team of marketing professionals behind us (who are all Australian-based small business owners just like you), we can also provide you with high quality, cost-effective marketing services to help you actually get stuff done!

No longer will marketing be overwhelming, scary or downright evil!

Wholehearted Marketing is here…

NEW! Wholehearted Biz Builder Program

A 5 month intensive program for small “wholehearted” businesses to help you grow from startup to success.

An authentic, creative, community-driven approach to marketing in an increasingly connected world.

Mentoring & Coaching

Sometimes a little individual attention is all you need to build your dream biz. Wholehearted Marketing offers business clarity and marketing strategy sessions, ongoing mentoring programs and a structured group program, designed to help you reach your goals and LOVE what you do each day.


Our workshops, webinars and online courses have been created specifically with small, wholehearted businesses in mind. They’ll help you build the skills you need to create a brand you love and connect with your ideal customers in ways that suit YOUR business, personality and lifestyle.

Hands-On Support

You can’t do it all alone! Knowing when to ask for help is just as important. Our team of experienced marketing professionals are at hand to help you with hands-on marketing services including branding, website development, copywriting, social media and more!


Connect with other like-minded small businesses owners in a caring, supportive community. Through our Closed Facebook Group, we’re always on hand to share our knowledge about marketing, support your endeavours and point you in the right direction.

I found Wholehearted Marketing’s Strategy Session really useful. I spent the time working specifically on marketing initiatives for my business and it was great to have Cath’s words of wisdom and advice. I walked out of the session with a completely actionable annual marketing plan. Such a great investment in time and money for my biz!

Debbie Hatswell

Story Mama

What I love the most about Wholehearted Marketing is the one-on-one mentoring. Cath was incredibly in tune with my business plan even before I was and I think that it is thanks to Cath’s mentoring that I have been able to continue creating a bigger vision for myself and my goals. I was a complete amateur in business and I am still finding my feet, but I would not be here four years later if I hadn’t had a coach with the right tools to show me the way.

Pilar Nesvara

Global Kids Language and Culture at Play

Cath is friendly, knowledgeable and down to earth. I had a 2 hour Strategy Session with Cath and may I just say, I had so much fun! Cath helped me narrow down the things I love, my specialist areas and my core values. Cath’s structured approach makes it easy to pull out all of the stuff that is floating around inside your head that you just can’t articulate. Well worth the value. Thanks Cath.

Leanne Woff

Virtual Infinity

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