Having an ideal customer profile or Avatar is really important. But too often they’re full of irrelevant information, rather than a useful tool for deeply understanding what your audience needs and how you can help them. How does yours rate?So you’ve completed your...
I recently celebrated my 6th Biz Birthday. It’s a funny number – not one that we think of as being substantial or anything special, but to me it’s meaningful. Starting a business is a pretty tough gig at the best of times, but I kicked off this one with a mix of...
Co-working can be a real sanity saver for small business owners. But do we really need the funky office spaces to get all the benefits?Co-working. If we believe the hype, it’s the best thing for small business owners since, well – the internet! We often hear about the...
We live in exciting times! New technologies have made it so easy to grow your dream business by providing low-cost and potentially powerful ways to connect with your audience – often without having to leave the comfort of your office (or dining table)! No longer do we...
Last week, I had a lovely time meeting a new network of local business women at a local cafe. Connections were made very quickly, and we were soon discussing the many joys and challenges of running our businesses. One issue in particular came up time and again – how...
Not that you were specifically looking for permission, I know… But I’m offering it anyway. Because I understand. Yesterday, at our Writing Workshop with Vanessa Carnevale, I was asked to do a free writing exercise based on a single word. The word I chose was...
