Welcome to our very latest Member Q&A session, in which our Wholehearted Marketing community gets to ask the questions – and we bring in awesome marketing specialists to answer them.
In this video, Merryn Padgett from Earth and Sea Creative talks about her human-centred approach to Visual Branding and how to get a logo you LOVE!
Our Member questions covered a wide range of topics, including:
- What visual branding is, and how it is an essential part of communicating your business’ mission, values and purpose.
- The importance of working with your designer during the briefing process – a tight brief is a good brief!
- How to get the most from a limited design budget, including applications you need from your designer, and ways you can do some of the work yourself.
- For more established businesses, the risks and benefits of rebranding when your business has undergone a significant change.
- Merryn’s 3 Golden Rules (plus a bonus one) for ensuring your brand represents YOU and your purpose.