duck’s back

duck’s back helps busy women adopt healthy, environmentally sound food and fitness practices, and live an ecologically sustainable, calmer and healthier life. Moira Tobin, its founder and owner, provides a range of personal training programs, gardening workshops and cooking demonstrations (as a Thermomix demonstrator).

Moira wanted a more organic brand image that fitted with her environmental values and communicated health and wellbeing. Spicycat Creative (now Wholehearted Marketing) designed a new logo, visual marketing materials, including social media and eNews banners, wellbeing planners, a digital eBook template and her website – visit