Siqura – the smarter clean

When biotech firm Fresche Bioscience engaged Wholehearted Marketing to create their new signature brand, Siqura, we knew we needed to take a team approach. So we engaged a packaging design specialist and a technical copywriter, and put our heads together from the get-go.

Our brief was to create a high tech brand that communicated core values of cleanliness, hygiene and ecological responsibility. After all, when these products will be used in hospitals, aged care facilities, schools and hospitality, there’s a lot at stake!

Since launch, the uptake of the product has been astounding with orders rolling in from around Australia, Europe and China. It’s been a privilege to be a part of the launch of such an exciting new product.