Brand You! eCourse

Week 2 – WHO

Finding your Tribe

This week is all about identifying WHO you wish to serve – your Ideal Customers – and how to lead your tribe of customers and other business supporters to eliminate competition and create real change in the world.

Here’s what to do…

Watch this week’s Feature video – The Tribes We Lead – TED Talk by Seth Godin.

Download and print these Exercise Worksheets:

  1. The Marketplace
  2. Ideal Customer Profile – Female
  3. Ideal Customer Profile – Male (select whichever best applies to your target market)

Download Week 2 Course eBook (you won’t need to print this) and work your way through it, completing the exercises and thinking of how it applies to your business.

Join us in the Wholehearted Marketing Members Facebook Group. I’ll be there to answer questions and participate in general discussion, but we can all help each other brainstorm ideas, share our stories and provide support and accountability.

Additional Resources

Your Most Awesome People – Wholehearted Marketing Pinterest board

Alternative suggestion for creating a Customer Profile – developed by Marie Forleo

Via Shae Baxter

Via Kellie O’Brien

Brand You! eCourse Units

NB: To ensure you get the most benefit from this course, access to each subsequent unit will be added each week during the first 6 weeks of your membership.

Week 1 – WHY

Week 2 – WHO

Week 3 – WHAT (Product)

Week 4 – WHAT (Place, Price)

Week 5 – HOW

Week 6 – WHEN