Brand You! eCourse
Week 2 – WHO
Finding your Tribe
This week is all about identifying WHO you wish to serve – your Ideal Customers – and how to lead your tribe of customers and other business supporters to eliminate competition and create real change in the world.
Here’s what to do…
Watch this week’s Feature video – The Tribes We Lead – TED Talk by Seth Godin.
Download and print these Exercise Worksheets:
- The Marketplace
- Ideal Customer Profile – Female
- Ideal Customer Profile – Male (select whichever best applies to your target market)
Download Week 2 Course eBook (you won’t need to print this) and work your way through it, completing the exercises and thinking of how it applies to your business.
Join us in the Wholehearted Marketing Members Facebook Group. I’ll be there to answer questions and participate in general discussion, but we can all help each other brainstorm ideas, share our stories and provide support and accountability.
Your Most Awesome People – Wholehearted Marketing Pinterest board
Alternative suggestion for creating a Customer Profile – developed by Marie Forleo